15 Jul FERNANDO VISITS SIERRA LEONE AND LIBERIA TO STRENGTHEN OUR MARKET PRESENCE
In May, Fernando traveled to Sierra Leone and Liberia as part of PMF’s ongoing commitment to strengthening relationships with our customers and expanding our presence across Africa.
During the trip, he met with key customers and business partners, visited supermarkets, distributors, and retail outlets, and gained valuable insights into the local markets. These visits provided an excellent opportunity to better understand customer needs, analyze the performance of our brands and identify new business opportunities.
The visit also resulted in the consolidation of commercial agreements, the expansion of our product catalogue and the resolution of several operational matters, helping us improve our service and continue delivering value to our partners.
At PMF, we believe that building strong, long-term relationships starts with being close to our customers. Regular visits to our markets allow us to better understand local realities, strengthen partnerships and continue growing together in an increasingly dynamic international environment.
